Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you?re at your desk, in [...]
A descriptive manual for how to manage the process of project management. Major sections are: 1) define and organize the project, 2) plan the project, and 3) track and manage the project. 12 processes are described in detail.
Judging by all the hoopla surrounding business plans, you’d think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely [...]
Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths to demonstrate how their new concepts are practical and profitable–only to be rejected by corporate decision makers who don’t seem to understand the value of the ideas. Why does this happen? [...]
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue twenty-two-fold over the last 10 years by reinventing the circus. Rather than [...]
The “Marketing Essentials” is a practical, engaging Harvard ManageMentor program that will help you learn how to develop a marketing orientation, analyze market opportunities, and turn opportunities into new offerings that make a difference for your customers–and your company. This tool will demonstrate how to: grasp the basic elements of a marketing strategy and plan; [...]
The Essentials of Managing Change and Transition provides an overview of the various approaches to change management, provides assessments and tools for preparing employees and the organization for a change initiative, and offers strategies for successfully managing the human and business aspects of the transformation as it rolls out. Today’s HR professionals work side by [...]
The Harvard Business Review paperback series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected [...]
The September 2006 issue features: “Ten Ways to Create Shareholder Value,” “Rethinking Political Correctness,” “With Friends Like These: The Art of Managing Complementors,” “How to Keep A Players Productive,” and “Curveball: Strategies to Fool the Competition.”
This is an enhanced edition of HBR article 97205, originally published in 1997. HBR OnPoint articles include the full-text HBR article plus a summary of key ideas and company examples to help you quickly absorb and apply the concepts. Never has so much technology and brainpower been applied to improving supply chain performance. But the [...]
Many of the pioneers of Internet business, both dot-coms and established companies, have competed in ways that violate nearly every precept of good strategy. Rather than focus on profits, they have chased customers indiscriminately through discounting, channel incentives, and advertising. Rather than concentrate on delivering value that earns an attractive price from customers, they have [...]
Most retailers on the Web spend more to acquire customers than they will ever get back in revenue from them. Many think that sky-high spending on marketing is necessary to stake out their share of Internet space. But is it really? How do retailers know how much to pay? Consider CDnow, which has developed a [...]
Product Description This comprehensive guide is an essential primer for managers who seek to develop the skills and capabilities that will help them excel in a complex business world. From hiring and retaining good people to motivating and developing team members, from understanding key financial statements to delegating work effectively, and from setting goals for [...]
Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you?re at your desk, in [...]
While this series does not live up to its name, it does provide a great deal of useful information for basic users in a very readable fashion. FrontPage is Microsoft’s popular HTML editor, and, at its most fundamental, it allows users to create web pages in an environment much like Word or other tools in [...]
Next to oxygen, water is the most important substance in the body. The average adult body contains approximately 45 pints of water and excretes about 32 pints daily through perspiration, respiration, urine and defecation. The internal temperature of the body is controlled with water. The average body temperature is 98.6o Fahrenheit. If it rises above [...]
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